Texas Festival & Tourism Consulting
A Texas-based consulting firm specializing in festivals, fairs and tourism for small and medium towns.
more than 40 years...
Creating, evaluating & promoting festivals and destinations
Program Design
Theme development, marketing strategies, and entertainment selection
Podcast Host
Discussions and interviews with professionals across the industry
a few words about...
Mike Baxter
After more than 40 years creating award winning festivals and promoting destinations and attractions throughout the South, it’s not surprising that Mike’s expertise and network cover a wide range of activities, and his industry contacts are extensive.
Mike's portfolio...
Event Partners
Sealy EDC
Sealy, TX
City of Athens
Athens, TX
Texas Crab Festival
Crystal Beach, TX
The Midland County Fair
The Texas Blueberry Festival
Nacogdoches, TX
The Texas State Forest Festival
Lufkin, TX
The Great Texas Mosquito Festival
Clute, TX
The Clyde Oktoberfest
The Crowley Freedom Festival
The Princeton July Spectacular
Dobie Dichos
Oakville, TX
Rosenberg Railroad Museum
The Melissa Road Tribute Festival
The McAllen Holiday Parade
The Lubbock Arts Festival
The Humble Good Oil Days
The American Heroes Festival
Bois d’Arc Festival
Commerce, TX
how can Mike help you?
what they are saying...
reviews & comments
“We hired Mike Baxter and Texas Festival & Tourism Consulting to come assess our community’s long-running annual festival, The Bois d’Arc Bash. The following year’s event saw an increase in attendance that more than doubled the prior year. Bringing in Mike was one of the best things we did to revive this declining festival.”
Rated 5 out of 5
Howdy Wayne Lisenbee, Commerce City Manager
“Mike’s expertise and passion transformed a beloved local tradition into a seamless, buzzworthy festival that resonated with attendees, boosted sales and substantially increased attendance. Because of Mike’s work, the Hallettsville Kolache Fest felt elevated, more professional and visible while still retaining the warm, authentic charm that our community loves.”
Rated 5 out of 5
Jennifer Hagan, Executive Director, Hallettsville Chamber of Commerce & Agriculture | Visitors Center
“With a sprinkle of imagination and a dash of flair, Mike is top-notch creative genius that helps transforms ordinary moments into extraordinary adventures, making every event a dazzling celebration!
We loved working with Mike Baxter!”
We loved working with Mike Baxter!”
Rated 5 out of 5
Seneca McAdams, Executive Director, Texas Independence Trail Region
“We implemented many of your suggestions and saw the magic come alive at this year’s annual Texas State Forest Festival”
Rated 5 out of 5
Colleen Murray, Lufkin/Angelina Chamber of Commerce
“Your evaluation report was very thorough and gave us excellent suggestions to improve our festival and enhance the visitor experience.”
Rated 5 out of 5
Tom Osten, Chairman, Texas Crab Festival
“Mike is one of the best marketing professionals I have ever worked with. His ability to combine his own creativity and years of experience with available marketing tools gives his clients the leading edge and more return on their dollars.”
Rated 5 out of 5
Kay Wolf, Executive Director, Texas Festivals & Events Association
“Your report from last year was a great contribution to the festival. I appreciate your advice, and we are using your great photos to promote this year’s event.”
Rated 5 out of 5
Kelly Augustine, President/CEO, Texas Blueberry Festival/Nacogdoches County Chamber of Commerce
“We could not have done the Melissa Road Tribute Festival without your guidance and support. Looking forward to more partnerships with you.”
Rated 5 out of 5
Jason Little, City Manager, Melissa Road Tribute Festival/City of Melissa
festival & special event…
snap shots


